Generative Engine Optimization (GEO, AIO, LLMO)

We position you to become the trusted authority cited by platforms like ChatGPT, Gemini, Perplexity, and Google AI Overviews. By optimizing your website now, you establish a critical first-mover advantage. This initial authority compounds over time, creating a powerful, long-term moat that makes it increasingly difficult for competitors to catch up.

Working with our team will transform your website into the go-to resource for AI platforms, ensuring your brand is the one providing the answers.The result is not just visibility, but a durable legacy as the definitive voice in your field, capturing market share in the new era of AI-driven search.

Generative Engine Optimization is the process of making your content a preferred and authoritative source for AI platforms like ChatGPT, Google Gemini, and Perplexity. It matters because AI is becoming the new search engine; SEO Journal states that AI platforms will account for over 40% of all search by 2026. Instead of just clicking a link, users now get direct answers. When an AI cites your organization, it serves as a powerful endorsement that positions you as a definitive expert.

There are numerous technical factors that differentiate GEO from SEO. To put it simply: traditional SEO focuses on ranking in search results pages while GEO extends that by optimizing for how large language models (LLMs) interpret, summarize, and cite your content in direct answers. While SEO is about visibility in lists, GEO is about being the source in AI-generated recommendations.

The primary reason to invest now is to capitalize on a first-mover advantage that is unique to the way AI models operate. AI platforms, like Google’s AI Overviews and Perplexity, are designed to learn and reinforce authority over time. When these systems identify your content as a reliable and authoritative source of answers, they will continually favor it. This creates a compounding effect: the more you are cited, the more trustworthy your domain becomes, making it increasingly difficult for late adopters to break in. Acting now means you are building this foundational authority while your competitors are still on the sidelines.

Measuring GEO success involves a holistic approach that connects visibility in AI responses to tangible business outcomes. We start by tracking visibility metrics, such as the frequency of your brand’s citations and your overall Share of Voice (SoV) within AI-generated answers for your key topics. We then assess the quality and accuracy of these mentions to ensure your brand is represented correctly. Finally, we analyze performance metrics by tracking referral traffic from AI platforms and monitoring post-click user engagement and conversion rates. This confirms that the visibility is not only present but is also driving a high-intent audience that contributes to your bottom line.

The technical side of GEO focuses first on building a strong, clear website structure that AI platforms can easily navigate and understand.

This foundation relies on solid technical health, meaning your site must be accessible, fast, secure, and crawlable so AI platforms can efficiently access your content. This is supported by using semantic HTML to define the purpose of your content sections and a logical internal linking strategy that shows how your pages relate to one another, helping platforms recognize your overall expertise on a topic.

Once that strong foundation is in place, the next step is to explicitly tell AI what your specific content means using structured data. This is primarily done with Schema markup, which acts like a set of highly specific labels that remove any guesswork for the AI. By applying these detailed labels to AI-friendly content formats, such as FAQs or how-to guides, you make your information the perfect, easy-to-verify source for a generative answer.

Trust is built by consistently publishing authoritative, verifiable, and well-structured content that can be technically synthesized by answer engines like ChatGPT. This also means aligning with EEAT principles: demonstrating experience, expertise, authority, and trustworthiness. Over time, AI platforms learn to associate your domain with credible information in your field.

Yes, but the strategy and priorities differ. For regulated industries, we focus on compliance-friendly content and authoritative references. For commercial brands, we prioritize topical authority and competitive differentiation. The approach is tailored to your goals, audience, and industry.

Some optimizations, like improving structured data or semantic mark-up, can impact AI citations within days. However, building durable authority with AI models typically takes at least three months, as models refresh and learn from your updated content.

Absolutely. GEO is not a one-time project. We monitor your visibility across major AI platforms, track shifts in how your content is used, and adjust strategy as ranking factors evolve. This ongoing work keeps you competitive as generative search technology changes.

The primary risk of not optimizing for generative engines is becoming invisible in the new era of search and losing significant ground to competitors who establish an early mover advantage.

AI models are designed to learn and reinforce authority over time. Organizations who prioritize GEO now are teaching these systems to trust them as the definitive source of information. This creates a compounding advantage where their authority grows with every citation, making it exponentially harder and more expensive for you to displace them later.

The primary risk is being locked out of the primary way a growing number of customers find answers, effectively ceding future market share and authority to your more forward-thinking competitors.

Our strategy begins with an audit to identify your highest-value pages. We prioritize three key types of content: first, high-performing existing content that already ranks well in traditional search, as these pages have established authority that can be quickly leveraged for GEO wins. Second, we focus on content that directly supports critical business goals, such as pages related to your core products or services. Finally, we optimize additional topical content: comprehensive guides and articles that establish your organization’s core expertise.

Not necessarily. Many GEO improvements, such as structured data, semantic mark-up, internal linking, and targeted content updates, can be made without rebuilding your site. Larger architectural changes are only recommended if your current setup severely limits optimization.

GEO informs the answers generated by AI platforms by ensuring your content is structured, factual, and citation-friendly. This helps you publish material that both serves your audience and trains AI platforms to recognize your authority on a topic.

While most digital agencies are still viewing AI through a traditional SEO lens (even calling it AI SEO), we combine extensive technical expertise with a strategic understanding of emerging AI platform behaviors.

Many SEOs excel at keyword research and link building, but GEO demands a more foundational understanding of how machines interpret information as well as a strong technical foundation. This is our main strength, ensuring your content is not just optimized for human readers but is also perfectly structured for AI interpretation.

You get a partner who has developed and integrated AI solutions for large public sector organizations. A partner who has been using AI platforms since they were released in November 2022. Not a traditionalist who is simply trying to apply old rules to a brand-new discipline.